It Really is ALL about the Name

Published in Orchard and Vine Magazine on: September 26, 2013

It is all about standing out. In any industry being known and having a recognizable name is essential to growth and success. In the wine industry, it is about distinguishing your product from all the others and getting the customer to buy your bottle over the next one. This is especially important for small estate vineyards where reputation and word of mouth are key marketing tools. A recent trade-mark opposition case before the Canadian Trade-marks Opposition Board addressed this issue.